ScentFest® SF Announces June 4–6, 2027 Festival at Pier 27 After Inaugural Event Draws twice as many attendees as expected – 4,116.
Founded by Sebastian Jara of The Perfume Guy, the consumer fragrance festival will build on its 2026 debut with more
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SAN FRANCISCO, Calif. – November 10, 2026 – [KOREWIRE] — ScentFest® SF, the consumer fragrance festival founded by Sebastian Jara, creator of The Perfume Guy, will return June 4–6, 2027, at the San Francisco Cruise Terminal at Pier 27. The inaugural 2026 event drew 4,116 attendees from 20 countries and featured 132 perfume houses representing over 1000 fragrance brands.
ScentFest SF invites the public to discover, sample and purchase fragrances directly from participating brands. The 2026 event welcomed visitors from 20 countries and featured educational Scent Sessions, interactive experiences and opportunities to meet perfumers, brand founders and fragrance houses.
Post-event surveys showed strong interest from both attendees and exhibitors. Among 226 attendee respondents, 84% said they purchased perfume bottles at the show, 93% were satisfied with the event, and 94% said they were likely to return. 36% said they owned 100 or more bottles.
According to the exhibitor report, 85% of responding exhibitors sold perfume bottles, and 75% planned to return. Several exhibitors said sales covered their exhibition and travel costs.
“Our booth generated a revenue of $90,000 over 3 days, at retail value”, said Nicolas Parat, Managing Director of Kintessence.
The event featured brands including Kayali, Xerjoff, Amouage, Nishane, Granado Brazil, Jovoy/Jeroboam and retailer Luckyscent, as well as independent houses and emerging creators. Kintessence presented brands including BDK, Goldfield & Banks, Parfums Dusita, Atelier Des Ors, The Harmonist, THoO and Boadicea the Victorious.
The Osmothèque, the world’s only perfume archive, gave attendees the opportunity to smell historic fragrances no longer available for sale, including scents used by Napoleon and the original Chanel No. 5, which has been reformulated numerous times since it was created in 1921.
Watch highlights from the 2026 festival: See inside ScentFest SF
The move to Pier 27 will give the festival more space for international perfume houses and fragrance enthusiasts. The waterfront venue is near downtown San Francisco and accessible by a short walk, city bus, or the F Market streetcar line which stops at the venue.
“I want attendees at every ScentFest SF to learn more about fragrance, while giving exhibitors and sponsors meaningful exposure and the opportunity to generate sales among a focused audience,” said Sebastian Jara, founder of The Perfume Guy.
Interested in exhibiting, sponsoring or attending ScentFest SF 2027? Join the interest list at ScentFestSF.com for updates.
About ScentFest SF
ScentFest SF is an international fragrance festival that connects established perfume houses, independent brands and fragrance enthusiasts through discovery, education and direct purchasing. Founded by Sebastian Jara, creator of The Perfume Guy, the festival welcomes the public to explore fragrance and meet the people behind the brands.
Website: www.scentfestsf.com
About The Perfume Guy
The Perfume Guy is a fragrance platform created by Sebastian Jara, featuring perfume reviews, education and coverage of designer, niche and independent brands.
Website: www.theperfumeguy.net
Media Contact Details
Sebastian Jara
ScentFest SF
seb@theperfumeguy.net
+1 4153775917
News Source: PinionNewswire
