The new fine fragrance brand debuts with five original scents, each available across Eau de Parfum, Body, Hair & Linen Mist, Solid Fragrance and Scented Candle

NEW YORK, Oct. 20, 2026 /PRNewswire/ — Haeze, a new fine fragrance brand built around the idea that identity is ever-evolving, will launch exclusively at Target nationwide and Target.com on November 1.

Created to bring the quality and creativity of fine fragrance to a more accessible price point, Haeze debuts with five original fragrances: & Only This, Petal Pusher, SPF 1987, Ember Noir and Down Pour, each available across Eau de Parfum ($49), Body, Hair & Linen Mist ($25), Solid Fragrance ($20), EDP Discovery Set ($20) and Scented Candle ($10).

“We created Haeze to empower self-expression through fragrance, for those that refuse to be just one thing,” said co-founders Josh Williams and Eric Prum. “Our original, beautifully crafted scents invite you to collect, experiment, and build a fragrance wardrobe entirely your own, without compromising on quality.”

Haeze developed its fragrances in partnership with Givaudan, a leader in luxury fragrance composition. Each perfumer brought a distinct perspective to the brand’s original concepts, reflecting Haeze’s belief that identity is multifaceted, and that fragrance should be too.

“Our north star in creating the Haeze fragrances was the concept of shared universal moments, uniquely experienced. Your first kiss, for example,” said Andy Anderson, Creative Director of Haeze. “These scents began from identity-shaping moments, taking something familiar and subverting it with an unexpected note, or textural contrast that transforms the fragrance into something unexpected and personal.”

At the heart of the wardrobe is & Only This, an ambroxan-based skin scent that interacts with the wearer’s skin chemistry for a uniquely personal effect. Beautiful on its own and designed to layer with any Haeze fragrance, it serves as a building block for endless scent personalization.

THE HAEZE FRAGRANCE WARDROBE

The five gender-expansive scents span Amber, Floral, Gourmand, Woody and Fresh fragrance families, each distinctive enough to wear alone yet fluid enough to layer with others.

The Haeze fragrances include:

& Only This — Amber
Clove Bud • Sheer Iris • Soft Woods • Ambroxan

Petal Pusher — Floral
Soft Florals • Pink Pepper • Bergamot Zest • Cashmere Wood

SPF 1987 — Gourmand
Banana Leaf • Sea Salt • Crème de Coco • Sunkissed Amber

Ember Noir — Woody
Fir Balsam • Patchouli • Torched Cedar • Vanilla Absolute

Down Pour — Fresh
Rainwater • Neroli Leaf • Water Lily • Vetiver

THE TARGET PARTNERSHIP

Co-developed with Target, Haeze brings the creativity, collectibility and quality of fine fragrance to an accessible retail environment, making it easy for shoppers to build a wardrobe across scents and formats. They can take home the entire Haeze EDP collection for about the same price as a single designer fragrance.

“Partnering with the Haeze team to co-develop this collection has been so exciting, because it challenges the idea that fine fragrance has to come with a luxury price tag,” said Kevin Wong, VP Merchandising, Beauty at Target. “The collection combines original, sophisticated fragrances with elevated formulations and design, all at an exceptional value that allows our guests to discover, collect and experiment with scent in a completely new way. Haeze brings something truly differentiated to the category, and we’re excited for Target to be its exclusive retail home.”

ABOUT HAEZE

Haeze is a new fine fragrance brand designed to empower self-expression through a collectible, layerable wardrobe of scents. Its original fragrances draw from emotionally-charged, universally shared memories deeply rooted in nostalgia, each subverted with unexpected notes to create something immediately recognizable yet completely new. Every scent is available in Eau de Parfum, Body, Hair & Linen Mist, Solid Fragrance and Scented Candle formats, allowing you to mix, match and let scent move with you throughout the day. Haeze is available exclusively at Target nationwide and Target.com.

For more on Haeze, please visit www.haezeworld.com and @haezeworld 

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SOURCE Haeze